Well, maybe the retail consumer is more savvy than we thought. It has been widely reported this week that Honda is dropping the Accord hybrid. Apparently the cost/benefits on this automobile make no sense and the consumer has figured this out. Perhaps this will serve notice to others trying to push green products at all costs. Coca-Cola is receiving excellent press on their corporate-wide water recycling project. Of course, we have been doing this in the pulp and paper industry for years--our problem has been our lack of recognition that public relations for such efforts are important and quite valuable contributors to positive perceptions. In the inaugural issue of "The Thompson Private Letter" due out 1Jul07, we will be discussing, among other items, the relevance of the last 35 years' experience in the oil industry to today's pulp and paper industry. If you have not subscribed to "The Thompson Private Letter" at pre-publication prices, click here. TAPPI and IPST held a symposium on Renewable Energy a few weeks ago here in Atlanta. A nice review is available from Scott Miller. Click Here.