CAMPINAS, Brazil (News release) -- ArborGen, a world leader in the sale and development of advanced genetic seedlings that improve the productivity of trees, has unveiled its new brand identity and logo, a move that recognizes the company's strong research background while reflecting ArborGen's leadership in reforestation. The company will be replacing its previous branding and logo with the updated version in the coming months.

ArborGen opened an office in Brazil in 2004 with the focus on establishing and strengthening partnerships with the forest industry sectors in South America. Working hand in hand with the forest industry, wood supply companies, and academic institutions, ArborGen develops projects aimed at improving production in Pine and Eucalyptus plantations.