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Week of 27 April 15: Where to start

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Listen to this column in your favorite format iTunes or MP3 A person new to the industry was recently talking to me about a personal training plan for learning the ins and ou.... Read More

Facing the Challenges of New Product Marketing: A Case Study

Apr 16, 2015 at 11:00 am by topdog18

It might be assumed that when a new product is ready for the market, a successful launch can be made simply by using many of the proven marketing techniques available. To some.... Read More

Week of 20 April 15: When everyone seems to be against you

Apr 16, 2015 at 10:45 am by topdog18

Listen to this column in your favorite format iTunes or MP3 (Editor's Note: Our platform provider is currently having a problem accommodating iTunes files on Firefox browsers.... Read More

Week of 13 April 15: Being Thorough

Apr 09, 2015 at 11:15 am by topdog18

Listen to this column! I have never seen a specification or practice written on the subject of "being thorough." Many specifications and practices are written specifically ab.... Read More

Week of 6 April 15: Benchmarking

Apr 02, 2015 at 11:48 am by admin

Listen to this column in your favorite format iTunes or MP3 (Editor's Note: Our platform provider is currently having a problem accommodating iTunes files on Firefox browsers.... Read More